Promotion

A very effective way is with television commercials. I would have a television commercial and find a famous big name celebrity, most likely a hip hop star, to play in the commercial. And just by him drinking alone will help promote the product. “Message execution is the way an advertisement portrays it’s information. (MKTG Lamb, Hair, Mcdaniel pg 230)Like for example, the drink Hypnotiq wasn’t really popular when it first came out, until R. Kelly had it in his video’s and said it in his party songs. Then everybody wanted to go to the club and drink Hypnotiq.
The internet has sites like blogspot.com and myspace. Facebook, twitter, etc. to get out to the masses. “Blogging alters the marketing communication process for the promotional elements that rely on mass communication- advertising, public relations, and sales promotions-by moving them away from impersonal, indirect communication toward a personalized, direct communication model. (MKTG Lamb, Hair, McDaniel, pg217 chp14). That could make or break your product, because if it doesn’t taste good, then word could get out about it and people will leave it on the shelves. At the same time, just out of curiosity people will buzz about it and it would reach more ears n spread like the game telephone.
Persuading peole to buy you product over another is a big part of advertising. In my case, I have to show people what makes my vodka different from the thousands of other ones out there. What makes mine unique is the fact that when you drink it, you taste three different fropical fruit flavors, that are authentic to my country because of the ingredients. “Persuasive promotion is designed to stimulate a purchase or an action.” MKTG Lamb, Hair, McDaniel pg218).
The benefits of Victoria Springs Vodka is that it gives you a refreshing taste and makes you feel like you are under the sprinkles of the Victoria Falls. It will taste good and just go with any occasion that you feel like drinking it. “A benefit is what consumers will receive or achieve by using the product. MKTG Lamb, Hair, McDaniels, pg 230).