EOC: Week 7 Biggest Challenge in Marketing

The Biggest Challenge in my Marketing Plan to me is whether some one has made the product before. Especially nowadays people are inventing things that are just variations of other products because there is s much out there, mainly because technology is so advanced. Seldom does anyone come with an original product anymore. So since so many people come up with variations, you think to yourself, "What's the difference between this product and another product?" Basically you have to pitch it differently. But that is easier said than done. Most of the time you just have to use a gimmick or something catchy to attract people to it, because it's not that much different than what the next person has done before you.
The other difficult challenge I think will be pricing the product. There are two ways how that could be difficult. The first way is if you have managed to make an original product, is it a type of product that benefits everybody, selfish product, etc. Then on top of that, if it is original is it something you only want the super rich to buy, because they have the luxury of being able to spend money without blinking an eye and also love to have the new hottest thing. On the other hand is it something you want everyone to be able to buy? Then you gotta think about the economics of it. Will the supply meet the demand if you do make it affordable for everyone.
The Second way pricing could be difficult, is if your product is a variation of another product, then you have to think about the prices of your competition. Are you gonna make it cheaper, more expensive, the same. You have to think about how you want people to spend their money on your product.