E.O.C. Week 5 What my Classmates think about Advertising vs. Marketing

One of the students in my class states “If a product is marketed well enough then advertising it is done without even having to pay for it.” Basically, she was saying that if enough people go to a certain place all the time, then more people will likely catch on and start going there also. I totally agree, because a big part of advertising a certain product or service is done by word of mouth. For instance, I’m not a big coffee drinker. If I drink coffee, it’s because I need to stay up, not because it tastes good. But then at the job I’m working at, in the morning I catch a lot of people that I work with having Starbuck’s cups or talking about going to Starbucks because they need to stay up. So obviously my curiosity is going to kick in and want to try out their coffee to see if it will keep me up. And how it effects me will determine if I would tell other people about it and so forth. That to me says a lot about advertising.
“When you Market something you will often do a lot of research before you create/release a product, and advertising is just one way of using that research.” I totally agree with that statement, because a company will make a bunch of products under their name, but then sometimes they are not satisfied or they want to encourage more people to but their brand. So they do research and hire maybe a famous person to do a commercial for them to advertise their product to make more people but it. For example, Reebok’s have always been second or third to Nike’s but when Allen Iverson became popular and was endorsing his shoe with Reebok, their sales rocketed, because Iverson was one of the most popular basketball mogul’s at the time.
This next student uses fragrances to exemplify marketing and advertising. She talked about body sprays and deodorants and how men and women want to smell differently, so that makes the advertisements broadcast their products in the medium that would get the maximized profitization for that gender. An example of that, she talks about having a lot of Axe commercials on ESPN because that’s what a lot of men spend their time watching. She states ” Marketing is what the company sells and who they sell to, and how they are going to sell it.” That statement goes with what she is saying. Now I’m not saying I disagree with the statement, but I have a question of my own. When it comes to cologne and perfume, there are different varieties for both genders. Now what is the marketing strategy about women’s perfume with the same name as the men’s cologne? For example, there is a Cool Water for both men and women, Curve, Stetson, and Eternity just to name a few. Now not that I want there to be men’s version’s of women’s perfume, but why aren’t there any?