EOC: Week 3: How I buy Stuff

What influences my purchasing decisions is a combination of my personality, my age, and ideal self image. But all of that combined describes my lifestyle and characteristics. I strive to be very individualistic so that I’m perceived as different to everyone else, but not stand out too much that I receive negative attention. On the decision of what clothes to wear, that is probably the one thing most determined by my age and my personality. I like to buy clothes that really catch my eye and also show a grown man’s image. Simultaneously, I try and find items that everyone else is not going to be wearing. Usually when everybody likes a certain thing, instead of attracting me to it, it makes me like it less. Especially these days when everyone likes a certain thing it becomes oversaturated and takes away the quality from the original creation or idea. Then people start to copy and claim the idea as theirs. As a consumer, I like to “protect my identity as an individual, the products I buy and the stores I patronize supports my self image.” (MKTG, Lamb, pg 76).
Earlier I said one of the major decisions about the clothes I wear is based on my age. What I mean by that is, a lot of the trends that people are following or copying, (depends on how you look at it), they are more for the younger people in their late teens to early twenties. For example, a lot of people wear what they call skinny jeans and a small t-shirt, and then they sag their pants. I look at is as I’m too old to be dressing like that, so therefore I’m not going to be looking for those kinds of items when I shop for clothes. I am more of a button up t-shirt kind of guy who wears slim cut pants or some nice and creased dockers.